Last modified: 1 June 2020

This Privacy Policy and its Addendum(s) (“Policy”) describe how Beauty On Demand, its respective subsidiaries, affiliates, associated companies and jointly controlled entities (collectively “Beauty On Demand”, “we”, “us” or “our”) collect, use, process and disclose your Personal Data through the use of Beauty On Demand’s mobile applications and websites (respectively “Apps” and “Websites”), as well as products, features and other services globally, operated by Beauty On Demand (collectively, “Services”).

This Policy applies to our customers, BOD artists (service providers), agents, vendors, suppliers, partners (such as driver and merchant partners), contractors and service providers (collectively “you”, “your” or “yours”).

“Personal Data” is any information which can be used to identify you or from which you are identifiable. This includes but is not limited to your name, nationality, telephone number, bank and credit card details, personal interests, email address, your image, government-issued identification numbers, biometric data, race, date of birth, marital status, religion, health information, vehicle and insurance information, employment information and financial information.


We collect Personal Data about you in the ways listed below. We may also combine the collected Personal Data with other Personal Data in our possession. If you have or are a party to multiple relationships with us (for example if you use our Services across our various business verticals, or if you are both a BOD artist (service provider) or a BOD user (customer) on our other business verticals), we will link your Personal Data collected across your various capacities to facilitate your use of our Services and for the Purposes described below. 

You provide your Personal Data to us

We collect your Personal Data when you voluntarily provide it to us. For example, you may provide your Personal Data to us when you:

  • complete a user profile or registration forms (such as your name, contact information and other identification information where needed);

  • provide information to assess your eligibility to provide services as a BOD artist (such as your diplomas, professional experience, and background check results (as legally permissible));

  • interact with our social media pages (such as your social media account ID, profile photo and any other publicly available data);

  • participate in contests or events organised by us (such as the pictures, audio files, or videos you may submit, which may include images of yourself);

  • verify your identity through various means (such as social media logins, submission of selfie images or independently verified payment card information);

  • fill up demographic information in surveys (such as your age, gender, and other information you may volunteer such as your marital status, occupation and income information).

In certain circumstances, you may need to provide your Personal Data in order to comply with legal requirements or contractual obligations, or where it is necessary to conclude a contract. Failure to provide such Personal Data, under such circumstance, may constitute failure to comply with legal requirements or contractual obligations, or inability to conclude a contract with you, as the case may be.

When our services are used

Personal Data may be collected through the normal operation of our Apps, Websites and Services. Some examples are:

  • your location (to detect pick-up locations and abnormal route variations);

  • feedback, ratings and compliments;

  • transaction information (such as payment method and distance travelled);

  • information about how you interacted with our Apps, Website or Services (such as features used and content viewed);

  • device information (such as hardware model and serial number, IP address, file names and versions and advertising identifiers or any information that may provide indication of device or app modification);

  • personal data you enter in messages when you use our in-app communication features; and

  • personal data that may be captured through your interaction with us, our agents or when delivering a service (such as your image or voice or both, and its related metadata).

From other sources

When we collect Personal Data, including but not limited to your name, contact information and other identification information where needed from other sources, we make sure that that data is transferred to us in accordance with applicable laws. Such sources include:

  • referral programmes;

  • our business partners;

  • insurance and financial providers;

  • credit bureaus and other credit reporting agencies;

  • publicly available sources of data;

  • governmental sources of data;

  • when our users add you as an emergency contact; and

  • marketing services providers or partners.

Personal Data about BOD artists (service providers)

If you are a BOD artist, we may collect:

  • device data (such as accelerometer data, GPS location, your IMEI number and the names of apps you have installed on your device);

  • personal data that may be captured through your interaction with us, our agents or a BOD user (such as your image or voice or both, and its related metadata).

Sensitive Personal Data

Some of the Personal Data that we collect is sensitive in nature. This includes Personal Data pertaining to your race, national ID information, religious beliefs, background information (including financial and criminal records, where legally permissible), health data, disability, marital status and biometric data, as applicable. We collect this information only with your consent and/or in strict compliance with applicable laws.

Personal Data of minors

As a parent or legal guardian, please do not allow minors under your care to submit Personal Data to Beauty On Demand. In the event that such Personal Data of a minor is disclosed to Beauty On Demand, you hereby consent to the processing of the minor’s Personal Data and accept and agree to be bound by this Policy and take responsibility for his or her actions.                

When you provide Personal Data of other individuals to us

In some situations, you may provide Personal Data of other individuals (such as your spouse, family members or friends) to us. For example, you may add them as your emergency contact. If you provide us with their Personal Data, you represent and warrant that you have obtained their consent for their Personal Data to be collected, used and disclosed as set out in this Policy.


Beauty On Demand may use, combine and process your Personal Data for the following purposes (“Purposes”):    

Providing services and features

Your Personal Data will be used to provide, personalize, maintain and improve our Apps, Websites and Services. This includes using your Personal Data to:

  • provide you with Services across our various business verticals;

  • engage you to provide Services;

  • create, administer and update your account;

  • conduct due diligence checks;

  • verify your identity;

  • verify your age (where necessary);

  • validate your service and process payments;

  • offer, obtain, provide, facilitate or maintain insurance or financing solutions;

  • track the progress of your trip and detect abnormal trip variations;

  • enable features that personalize your App, such as lists of your favorite places and previous destinations;

  • make your experience more seamless, such as automatically filling in your registration information (such as your name or phone number) from one Service to another Service or when you participate in our surveys;    

  • perform internal operations necessary to provide our Services, including troubleshooting software bugs and operational problems, conducting data analysis, testing and research, monitoring and analysing usage and activity trends;

  • protect the security or integrity of the Services and any facilities or equipment used to make the Services available;

  • process and manage your rewards;

  • enable communications between our BOD users;

  • process, manage or verify your application of promotions, rewards and subscriptions with Beauty On Demand;    

  • enable our partners to manage and allocate fleet resources; and fulfil the services to you as a data processor, where you have provided consent to the data controller (i.e. the organisation you had purchased goods or services from, and for whom Beauty On Demand is providing services on behalf of) for such services to be rendered.    

Safety and security

We use your data to ensure the safety and security of our Services and all BOD users. This includes:

  • screening BOD artists (service providers) before enabling their use of our Services;

  • verifying your identity when you log in to Beauty On Demand;

  • using device, location, profile, usage and other Personal Data to prevent, detect and combat fraud or unsafe activities;

  • sharing BOD artists and BOD users’ location and details in case of emergency;

  • monitoring compliance with our terms and conditions, policies and BOD artist’s Code of Conduct; and

  • detecting, preventing and prosecuting crime.

Customer support

We use Personal Data to resolve customer support issues. For example, we may:

  • investigate and address concerns;

  • monitor and improve our customer support responses;

  • respond to questions, comments and feedback; and

  • inform you about steps taken to resolve customer support issues.

Research and development and security

We may use the Personal Data we collect for testing, research, analysis and product development. This allows us to understand and analyse your needs and preferences, protect your Personal Data, improve and enhance the safety and security of our Services, develop new features, products and services, and facilitate insurance and finance solutions.

Legal purposes

We may use the Personal Data we collect to investigate and resolve claims or disputes, or as allowed or required by applicable law.

We may also use your Personal Data when we are required, advised, recommended, expected or requested to do so by our legal advisors or any local or foreign legal, regulatory, governmental or other authority.

For example, we may use your Personal Data to:

  • comply with court orders or other legal, governmental or regulatory requirements;

  • enforce our Terms of Service or other agreements; and

  • protect our rights or property in the event of a claim or dispute.

We may also use your Personal Data in connection with mergers, acquisitions, joint ventures, sale of company assets, consolidation, restructuring, financing, business asset transactions, or acquisition of all or part of our business by another company.

Marketing and promotions

We may use your Personal Data to market Beauty On Demand and Beauty On Demand’s partners’, sponsors’ and advertisers’ products, services, events or promotions. For example, we may:

  • send you alerts, newsletters, updates, mailers, promotional materials, special privileges, festive greetings; and

  • notify, invite and manage your participation in our events or activities.

We may communicate such marketing to you by post, telephone call, short message service, online messaging service, push notification by hand and by email.

If you wish to unsubscribe to the processing of your Personal Data for marketing and promotions, please click on the unsubscribe link in the relevant email or message. Alternatively, you may also update your preferences in our App settings.


We need to share Personal Data with various parties for the Purposes. These parties include:

Other users

For example: 

  • If you are a BOD user, we may share your locations with our BOD artist fulfilling your service request.

  • If you are a BOD artist, we may share your Personal Data with your BOD user including your name and photo; your location and average rating.

  • If you use our in-app chat service, we may share your mobile number and Beauty On Demand-registered name with the other parties to your chat.  

With third parties

For example, we may share a location and BOD artist’s and/or BOD user’s name with third parties when there is an emergency.

With Beauty On Demand partners at your request

For example, if you requested a service through a Beauty On Demand partner or used a promotion provided by a Beauty On Demand partner, Beauty On Demand may share your Personal Data with that Beauty On Demand partners. Our partners include partners that integrate with our App or our App integrates with or business partners which Beauty On Demand collaborates with to deliver a promotion, competition or other specialised service.

With the owner of Beauty On Demand accounts that you may use

For example, your employer may receive data when you use your employer’s Beauty On Demand for Business account.

With subsidiaries and affiliates

We share Personal Data with our subsidiaries, associated companies, jointly controlled entities and affiliates.

With Beauty On Demand’s service providers and business partners

We may provide Personal Data to our vendors, consultants, marketing partners, research firms, and other service providers or business partners. This includes:

  • payment processors and facilitators;

  • debt collectors;

  • credit bureaus and other credit reporting agencies;

  • background check and anti-money laundering service providers;

  • cloud storage providers;

  • marketing partners and marketing platform providers;

  • data analytics providers;

  • research partners, including those performing surveys or research projects in partnership with Beauty On Demand or on Beauty On Demand’s behalf;

  • fleet and merchant partners;

  • insurance and financing partners;

  • third party intermediaries involved in the managed investment of funds, such as brokers, asset managers, and custodians;

  • service providers who perform identity verification services; and

  • vehicle solutions partners, vendors or third-party vehicle suppliers.

With our legal advisors and governmental authorities

We may share your Personal Data with our legal advisors, law enforcement officials, government authorities and other third parties. This may take place to fulfil the legal purposes (mentioned above), or any of the following circumstances:

  1. where it is necessary to respond to an emergency that threatens the life, health or safety of a person; or    

  2. where it is necessary in the public interest (e.g. in a public health crisis, for contact tracing purposes and safeguarding our community).


We retain your Personal Data for the period necessary to fulfill the Purposes outlined in this Policy unless a longer retention period is required or allowed by law. Once your Personal Data is no longer necessary for the Services or Purposes, or we no longer have a legal or business purpose for retaining your Personal Data, we take steps to erase, destroy, anonymise or prevent access or use of such Personal Data for any purpose other than compliance with this Policy, or for purposes of safety, security, fraud prevention and detection, in accordance with the requirements of applicable laws.


Your Personal Data may be transferred from country, state and city (“Home Country”) in which you are present while using our Services to another country, state and city (“Alternate Country”).

When we transfer your Personal Data from your Home Country to the Alternate Country, we will comply with our legal and regulatory obligations in relation to your Personal Data, including having a lawful basis for transferring Personal Data and putting appropriate safeguards in place to ensure an adequate level of protection for the Personal Data. We will also ensure that the recipient in Alternate Country is obliged to protect your Personal Data at a standard of protection comparable to the protection under applicable laws.

Our lawful basis will be either consent (i.e. we may ask for your consent to transfer your Personal Data from your Home Country to the Alternate Country at the time you provide your Personal Data) or one of the safeguards permissible by laws.


Beauty On Demand, and third parties with whom we partner, may use cookies, web beacons, tags, scripts, local shared objects such as HTML5 and Flash (sometimes called “flash cookies”), advertising identifiers (including mobile identifiers such as Apple’s IDFA or Google’s Advertising ID) and similar technology (“Cookies”) in connection with your use of the Websites and Apps. Cookies may have unique identifiers, and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Cookies may transmit Personal Data about you and your use of the Service, such as your browser type, search preferences, IP address, data relating to advertisements that have been displayed to you or that you have clicked on, and the date and time of your use. Cookies may be persistent or stored only during an individual session.

Beauty On Demand may allow third parties to use Cookies on the Websites and Apps to collect the same type of Personal Data for the same purposes Beauty On Demand does for itself. Third parties may be able to associate the Personal Data they collect with other Personal Data they have about you from other sources. We do not necessarily have access to or control over the Cookies they use.

Additionally, we may share non-personally identifiable Personal Data with third parties, such as location data, advertising identifiers, or a cryptographic hash of a common account identifier (such as an email address), to facilitate the display of targeted advertising on third party platforms.

If you do not wish for your Personal Data to be collected via Cookies on the Websites, you may deactivate cookies by adjusting your internet browser settings to disable, block or deactivate cookies, by deleting your browsing history and clearing the cache from your internet browser. You may also limit our sharing of some of this Personal Data through your App (Settings > Privacy > Ads) and mobile device settings.


We will take reasonable legal, organisational and technical measures to ensure that your Personal Data is protected. This includes measures to prevent Personal Data from getting lost, or used or accessed in an unauthorised way. We limit access to your Personal Data to our employees on a need to know basis. Those processing your Personal Data will only do so in an authorised manner and are required to treat your information with confidentiality.

Nevertheless, please understand that the transmission of information via the internet is not completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted through any online means, therefore, any transmission remains at your own risk.


In accordance with applicable laws and regulations, you may be entitled to:

  • ask us about the processing of your Personal Data, including to be provided with a copy of your Personal Data;    

  • request the correction and/or (in some cases) deletion of your Personal Data;

  • in some cases, request the restriction of the processing of your Personal Data, or object to that processing;

  • withdraw your consent to the processing of your Personal Data (where we are processing your Personal Data based on your consent);

  • request receipt or transmission to another organisation, in a machine-readable form, of the Personal Data that you have provided to us where we are using your Personal Data based on consent or performance of a contract; and 

  • complain to the relevant data privacy authority if your data privacy rights are violated, or if you have suffered as a result of unlawful processing of your Personal Data.

Where you are given the option to share your Personal Data with us, you can always choose not to do so. If we have requested your consent to processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations.

However, choosing not to share your Personal Data with us or withdrawing your consent to our use of it could mean that we are unable to perform the actions necessary to achieve the purposes of processing described in Section II (Use of Personal Data) or that you are unable to make use of the Services. After you have chosen to withdraw your consent, we may be able to continue to process your Personal Data to the extent required or otherwise permitted by applicable laws and regulations.

If you wish to make a request to exercise your rights, you can contact us through our contact details set out in Section X (How to Contact Us) below.

We will screen and verify all requests beforehand. In order to verify your authority to make the request, we may require you to provide supporting information or documentation to corroborate the request.

Once verified, we will give effect to your request within the timelines prescribed by applicable laws.


Beauty On Demand shall have the right to modify, update or amend the terms of this Policy at any time by placing the updated Policy on the Websites. By continuing to use the Apps, Websites or Services, purchase products from Beauty On Demand or continuing to communicate or engage with Beauty On Demand following the modifications, updates or amendments to this Policy, you signify your acceptance of such modifications, updates or amendments.


We understand how frustrating cancellations are for everyone — whether for a BOD user whose time was wasted or for a BOD artist who already spent effort to get to the pick-up point.

As part of our commitment, Beauty On Demand intensify its efforts to further reduce cancellations by promoting responsible use of its services. Here are the following updates on our Cancellation Policy that may affect you.:

  • BOD user Timeout : after excessive cancellations, your  account may temporarily be suspended for 24 hours.

  • BOD artist’s Star Rating (Completion Rate) : BOD artists are penalized if they go below the required completion rate. If a BOD artists cancels on you, it reduces their Star Rating which also heavily affects their incentives.

  • BOD artists Timeout : If a BOD artists excessively ignores or cancels booking requests, they are locked out of the platform for a temporary period of time.

  • Ratings and Complaints Analysis : BOD artists with BOD users complaints and low star ratings are also flagged. Beauty OnDemand gives out warnings, and suspends or eventually bans BOD artists over repeat offenses.

  • Free of charge of cancellation at least 24 hours ahead of meeting time.

  • 50 % refund for cancellation less than 24 hours but not more than 4 hours ahead of meeting time. Rescheduling service is allowed for one time upon agreement with service provider.

  • Non- refundable for cancellation less than 4 hours ahead of meeting time. Rescheduling is possible with consent of service provider, but it must be notified to service provider at 2 hours before meeting time.

  • Beauty On Demand may refund any fees that were charged wrongly within 48 hours when reported via the Help Centre.

  • In case the BOD artists is 30mn late or doesn’t show up, the BOD user can contact Beauty On Demand


If you have any queries about this Policy or would like to exercise your rights set out in this Policy, please contact us via:

 - Email:

 - this Link:

 - this Address: 62/1298 Sukhumvit Road,  Paknam, Mueang Samutprakarn,  Samut PrakarnBangkok, Thailand

The original of this Policy is written in the English language. In the event of any conflict between the English and other language versions, the English version shall prevail.